November 12, 2021


Case Study


  • Cincinnati, Ohio-based Busken Bakery developed a proprietary, natural yogurt brand/product and retail store concept called Yagööt, which they then grew to four locations in Cincinnati and Columbus, Ohio

The Challenge

  • The business enjoyed commercial success and grew/maintained a very loyal customer base
  • However, in 2014, management made the strategic decision to focus solely on their core business (baked goods) and to divest Yagööt

The Situation

  • Busken sought out TP4 to prepare the division for sale
  • TP4 focused on understanding the business and its marketplace thoroughly, and then preparing it for sale
  • The firm then marketed the opportunity to qualified prospective buyers, handled the due diligence process and facilitated interactions between all parties

The Result

  • TP4 followed its proven, disciplined sell side approach, finding a qualified buyer for Yagööt and closing the deal
  • Busken management was pleased because they received the desired sales price and the process was completed in a timely manner
  • The new owner bought an established, healthy, cash-flowing business with a great reputation and Busken obtained an excellent selling price for the business

Interested in divesting part or all of your current business? Contact us today for a confidential conversation:

Todd Pfister


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