Overview
- Cincinnati, Ohio-based Busken Bakery developed a proprietary, natural yogurt brand/product and retail store concept called Yagööt, which they then grew to four locations in Cincinnati and Columbus, Ohio
The Challenge
- The business enjoyed commercial success and grew/maintained a very loyal customer base
- However, in 2014, management made the strategic decision to focus solely on their core business (baked goods) and to divest Yagööt
The Situation
- Busken sought out TP4 to prepare the division for sale
- TP4 focused on understanding the business and its marketplace thoroughly, and then preparing it for sale
- The firm then marketed the opportunity to qualified prospective buyers, handled the due diligence process and facilitated interactions between all parties
The Result
- TP4 followed its proven, disciplined sell side approach, finding a qualified buyer for Yagööt and closing the deal
- Busken management was pleased because they received the desired sales price and the process was completed in a timely manner
- The new owner bought an established, healthy, cash-flowing business with a great reputation and Busken obtained an excellent selling price for the business
Interested in divesting part or all of your current business? Contact us today for a confidential conversation:
Todd Pfister
Todd.Pfister@tp4advisors.com
513.543.3325
