Keith Rust brings to TP4 over 25 years of experience at a diverse set of companies ranging from small businesses to multi-billion dollar corporations. Prior to TP4, Keith worked as an accountant and in various other roles at companies including Dallman & Bohl General Contractors, Maxim Crane Works, Fischer Homes, Crossmark, and Reser Bicycle Outfitters.

Keith’s career encompasses 12 years in construction, 6 in the bikes/bike events/retail area, 3 in marketing analytics and 4 in various other industries. He has expertise in the management of operational costs and departmental resource allocation using quantitative and qualitative methods. He also has an exceptional ability to visualize and implement data process improvements from initial collection stage to the interpretation of results.

Keith graduated from Thomas More College with a Bachelor of Arts in accounting, cum laude and a minor in business administration. He also has a Master of Business Administration from Southern Methodist University, Cox School of Business. He resides in Northern KY with his 2 rescue dogs. An avid cyclist and former Cycling Coach for the Juvenile Diabetes Research Foundation, he spends his free time outdoors road cycling, mountain biking, and building hiking/biking trails. He also serves on the board of 2 local non-profits that are focused on improving communities and providing access to recreational opportunities.